A CENTURY OF JOURNEYS ✦ SIX STORIES IN EVERY COLLECTION

THE LUYE CENTENNIAL COLLECTION

Every cup
has a story.

A collection of extraordinary teas, inspired by the places we go, the people we meet, and the stories we bring home.

Explore our teas ↗Discover LuYe ↘
THE OTHER SIDE OF EVERY JOURNEY — 01 / 06
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A WORLD IN EVERY CUP

Tea for the curious at heart.

Every destination has more than one story. LuYe invites you to look a little closer—to discover the people, places, and possibilities on the other side of every journey.

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THE COLLECTION · SIX DISTINCT JOURNEYS

Find your next departure.

From an Egyptian postcard to a Shanghai crossing, each blend brings a moment in travel history to life.

Collection designs are illustrative concepts. Final tea formulations and product details remain under development.

“
Sometimes the most memorable part of a journey is what you discover along the way.
THE LUYE PHILOSOPHY

1926 — 2006

Six cups. One extraordinary journey.

A century of air travel, retold through the places and flavors that connect us.

ROOTED IN SOMETHING REAL ↗

MORE THAN WHAT'S IN YOUR CUP

The other side of tea.

Tea begins long before the water boils. It begins with farmers, families, and communities whose work makes every cup possible.

LuYe is curated by Thrive Farmers, a company founded on a simple belief: better tea and better livelihoods can grow together. We believe the best journeys create meaningful connections—not just between destinations, but between people.

Our approach to sourcing ↗

THOUGHTFUL BY NATURE

Good tea should do good.

Our ambition is a more personal, transparent, and economically sustainable way to bring tea from the farm to your cup.

01
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Direct relationships

Building long-term connections with farmer partners and the communities behind our ingredients.

02
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Farmer-driven prices

A pricing approach designed around farmers' production costs and the long-term health of their businesses.

03
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Real transparency

Greater visibility into tea origins, sourcing relationships, and the people who make the journey possible.

LuYe is developed by Thrive Farmers ↗, a Certified B Corporation.

A KEEPSAKE FROM THE JOURNEY

Some stories are worth keeping.

Envisioned as an experience to enjoy onboard and revisit at home, the centennial collection extends beyond the cup to commemorative gifts, tea boxes, and collector pieces.

COLLECTION CONCEPT
Concept collector mug inspired by the On Time English Breakfast Tea journey

THE JOURNEY CONTINUES

There's always more to discover.

Six blends. Countless connections. One invitation to see the world a little differently.

Explore the collection ↗